Regions Bank and the nonprofit Regions Foundation on Tuesday announced a series of initiatives designed to meet critical needs for nonprofits and small businesses affected by the coronavirus crisis.
“Our teams are coming together and identifying creative, meaningful ways we can help people and businesses during a very challenging time,” said Leroy Abrahams, head of Community Affairs for Regions Bank. “We believe the actions we’re announcing today will make a significant difference, and we remain committed to finding even more ways to use our resources and community partnerships to make a positive impact.”
The new steps include the donation of advertising by Regions Bank to help nonprofit food banks share an urgent message addressing food insecurity. Food banks are working to safely maintain essential services for people and families who were unable to secure adequate food supplies ahead of the COVID-19 spread.
Through the donation, advertisements originally purchased by Regions to promote bank products and services will instead be given to food banks identified by Regions across the Southeast, the Midwest and Texas, where Regions operates retail-banking locations. The advertisements will focus on television and digital media properties and will encourage viewers to financially support food banks as they strive to continue helping those in need.
“Throughout the year, Regions’ teams are supporting nonprofits through volunteer service and donations,” said Michele Elrod, head of Corporate Marketing for Regions Bank. “Having existing relationships with community organizations, including food banks, allows us to quickly mobilize efforts in a time of crisis. We’re donating this advertising time to help feed our neighbors in need, and we’re encouraging others to help, too, through a financial gift. Because even though we’re all a little farther apart these days, we’re still in this together.”
In addition to food banks receiving advertising support, more food banks will be compiled on a special link – www.regions.com/FoodBank – with donation information for people interested in supporting their services.