Walmart, Sam’s Club Launch “Fight Hunger. Spark Change.” Campaign

TOne in eight Americans in communities across the U.S. struggle with hunger, according to the U.S. Department of Agriculture, including the one in four children in Central Florida who are at risk of going to bed hungry every night. To raise awareness and combat the issue, Walmart, Sam’s Club, Feeding America® and Second Harvest Food Bank of Central Florida are kicking off the sixth annual nationwide “Fight Hunger. Spark Change.” (FHSC) campaign, which will run from April 22 to May 20.

In partnership with Second Harvest, Walmart and Sam’s Club now invite Central Florida shoppers to help fight hunger in their local community. There are three ways to participate and help the Feeding America network secure its 1 billion cumulative meals goal:

  • Purchase any of the 267 item(s) from one of the 18 participating suppliers by shopping in-store at Walmart or Sam’s Clubs, or online at Walmart.com
  • Donate money to your local Feeding America food bank at participating Sam’s Club and Walmart stores in the U.S.
  • Donate at feedingamerica.org/Walmart.

For every participating product that’s purchased during the campaign, the supplier will donate the monetary equivalent of at least one meal on behalf of a Feeding America member food bank. The suppliers include Bush Brothers, Campbell’s, Conagra Brands, Cliff Bar, General Mills, Gold Peak Tea, Great Value, Hidden Valley, JM Smucker, Kellogg, Kraft Heinz, McCormick, Motts, PepsiCo, Post, Uncle Ben’s, Nature Nate’s Honey and Unilever.

“We’ve seen a growing number of working families who need help putting nutritious meals on the table, and our community supporters make it possible for Second Harvest to fill the gap,” said Dave Krepcho, President and CEO of Second Harvest Food Bank of Central Florida. “Campaigns like Walmart’s ‘Fight Hunger. Spark Change.’ make it easy for others to get involved through giving.”

Walmart kickstarted the campaign with a $3 million donation to Feeding America and member food banks including Second Harvest.

“As we go into our sixth year of the ‘Fight Hunger. Spark Change.’ campaign, it’s exciting to approach the 1 billion mark in terms of charitable meals secured for Feeding America over the life of the program,” said Kathleen McLaughlin, chief sustainability officer for Walmart. “Food insecurity continues to affect communities across the United States. Working with Feeding America, our customers, members, associates and suppliers, Walmart and Sam’s Club aim to be part of the solution.”

Last year, Second Harvest benefited from more than $150,000 from Walmart and Sam’s Club’s commitment to fight hunger.

To learn more about the campaign visit www.walmart.com/fighthunger.

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