July 19, 2010

Katharine McPhee Visits Second Harvest to Launch Summer Food Program

Author: Maria Diestro

ConAgra Foods Foundation has donated $5 million to Feeding America over the next five years to fund a new program at 23 food banks called Hunger-Free Summer.
 
Second Harvest Food Bank of Central Florida is one of the lucky recipients. This summer we’re distributing a total of 15,000 kids packs to our Summer feeding sites in addition to the lunches the kids are already receiving because of this grant. The goal of this program is to provide at least 25 percent more meals for children struggling with hunger during the summer.
 
The kick-off event for this program was in Orlando at the New Image Youth Center, one of our summer food sites. New Image Youth Center feeds around 25 kids weekly. 
 
Feeding America’s entertainment council member Katharine McPhee helped launch this amazing program. She spent the morning doing national and local media interviews. When it was time for lunch, she personally gave each kids at New Image Your Center a summer meal. Almost every child in the room was grinning from ear to ear. She even took the time to walk around the room and chat with them. 
 
View a montage of photos from that day.

 
To top everything off, Katharine McPhee spent the afternoon writing a song with the children. We captured video of this process. She makes it look so easy to do.
 

We are so grateful to have the support from ConAgra Foods Foundation, Feeding America and Katharine McPhee. 
 
Maria Diestro
Online Services and Communications Manager
 
p.s. We love the song and can’t seem to get it out of our heads!

April 20, 2010

PepsiCo Feeds America with National Day of Service

Author: Maria Diestro

When I walked into work this morning I was greeted by 50 PepsiCo volunteers. They filled up our volunteer greeting area and overflowed into our warehouse. One thing I love about my job is having the opportunity to meet individuals and organizations that come through our volunteer center. So why do we have 50 PepsiCo volunteers at Second Harvest today?

Today, MOSAIC, PepsiCo’s African-American employee network is organizing a day of service with Feeding America. PepsiCo volunteers will work in over 30 food banks nationwide to impact over 2 million people. 1,400 PepsiCo employees will generate more than 5,000 volunteer hours in one day. That’s a pretty incredible project!

Second Harvest Food Bank is excited to take part in PepsiCo’s Employee Day of Service. We are one of four food banks in Florida that is participating in this project. The other 3 food banks are in Tampa, Miami and Ft. Pierce. I went around and took photos and video of these employees hard at work.

Second Harvest Food Bank would like to thank PepsiCo for their time and commitment in the fight against hunger.  Enjoy the photos and video!

Pictures:

Video:

Maria Diestro
Online Services and Communications Manager

February 10, 2010

CVS/Caremark assembles 5,000 Hi Five Kids Packs

Author: Sasha Hausman

CVS/Caremark kicked off their annual conference with this Kids Backpack Assembly Volunteer event where they assembled 5,000 Hi Five Kids Packs.  These packs will go home with elementary school students on Friday afternoon who don’t have access to school cafeterias during the weekend. CVS/Caremark donated $10,000 that was used to provide the food bank with the resources to serve 900 students for the rest of the school year in two schools!

Without the support of corporate partners like CVS/Caremark our job would be much harder. Volunteers help us get food into the hands of needy families quicker and more efficiently. In today’s society there is a renewed spirit in helping fellow Americans. Feeding America is glad that CVS/Caremark show their spirit of giving through involvement with our organization and member Food Banks.  

Photo Slideshow:

Sasha Hausman
Events Specialist

February 2, 2010

Behind the Scenes of Hunger in Central Florida 2010: The Process

Author: Brady Koch

Every four years, all of the Feeding America food banks participate in the Hunger in America Study. On February 8th we will be holding a press conference and reception to share the Central Florida results. Click here to RSVP >>

The Study

The study is broken up into two parts. The first part is a questionnaire mailed to each of our Partner Feeding Programs. We have 530 partner agencies and it takes quite a bit of coordination keep track of who’s completed the survey and determine if it was a paper form or online.

The second part of the survey is much more resource intensive. We have to visit a random group of our agencies and then complete an 80 question survey with a random sample of clients from the people present. Because this is more work than we can accomplish with just staff, we rely almost exclusively on volunteers for the interview.

Once all of the surveys are complete, we turn them in to Feeding America to process the results. One year later, we get a really large email with our results and put together our Hunger in Central Florida 2010 books. It is a long process, but the information learned about local hunger is invaluable.

Brady Koch
Director of Agency Relations & Programs

January 7, 2010

New Year, New Program

Author: Brady Koch

Happy New Years!

Many of us have made a commitment to live a healthier life in 2010. For me, I’ll be involved in the Pound for Pound Challenge. For the food bank, it involves hiring a Nutrition Manager.   Next week I will begin to sort through all of the applications we’ve received for the new Nutrition Manager position we’re hiring at the food bank. This blog gives me the unique opportunity to include you in our program development process from design to implementation to evaluation.

 Before we begin any new program we complete a thorough research process that includes needs analysis, best practices studies, and pilot programs. One of the greatest benefits of our membership with Feeding America is access to the nationwide network of food banks throughout America. Combining ideas from the network and listening to the needs of our own agencies we are able to take this list of possible nutritionist tasks and whittle it down to a program with a specific strategic plan and outcomes. Here’s what we’ve determined to be our areas of focus for our Nutrition Manager:

•  Nutrition Education for Program participants: The food bank’s Strategic plan has an entire section devoted to our commitment to address the Childhood Obesity challenges faced specifically by children in food insecure households. Research continues to prove that children in low-income households consistently have a high rate of obesity. One of the main reasons for this is that the foods that are the healthiest happen to also be the most expensive. If the closest food store to your house is the gas station or convenience store, then your dollar is going to stretch even thinner. 
• Nutrition Analysis of our program food: Every year, about 10% of our food is acquired through our Power Purchase Center in order to provide participating agencies menu consistency. Our Nutritionist would be able to analyze the food we purchase and determine possible alternatives to make sure the items we can select for purchase is nutritionally optimal.

Like any of our programs, the Nutrition program will evolve with the community’s needs. It’s especially exciting to get the person in the position and see them run with the program that we’ve been honing for months. I’ll be sure to fill you in with another progress report once we hire the best candidate!

Brady Koch
Director of Agency Relations & Programs