My name is Anthony Bencomo, but everyone in the Central Florida area knows me as Biggie or the Sandwich Guy. Let’s face it…..I love sandwiches! I love sandwiches so much that about 5 years ago I decided to start a sandwich inspired clothing brand called Deli Fresh Threads. All of my shirts are wrapped up like the sandwich they depict and come bagged like you ordered it from a deli, or better yet, like your Mom packed it for you.
I love living here in Central Florida and I have a passion for supporting small businesses. That is why for the past 4 years I have been doing a monthly sandwich meetup called #SandwichEatUp. Locals join me every month at a different small business, non-chained, sandwich shop location and we enjoy a sandwich together. It’s all about showcasing small business sandwich shops and highlighting their delicious sandwiches.
On January 30th, Simon Rogers, a data editor at Google, wrote about his research based on Google Data. He ranked cities and counties by their most popular cuisine. Orlando came in #1 in visits to sandwich shops in the United States, making Orlando the Sandwich Capital of the U.S and Orlando the City of Sandwiches.
As you can imagine this was an amazing discovery for me. I wanted to showcase Orlando and it’s new title with a Deli Fresh Threads T-shirt! I came up with the Orlando the City of Sandwiches T-Shirt idea.
I love what Second Harvest Food Bank of Central Florida does for the community. I am still in shock every time I read the statistic of 1 in 6 people in Central Florida (over 498,000 people) are food insecure and rely on Second Harvest’s network of pantries and meal services to feed their families each year. Did you know for every $1 they receive it becomes $9 of food? I knew I had to figure out a way to help Second Harvest with this T-Shirt idea.
Once I came up with the T-Shirt idea, I thought of a great opportunity to collaborate with some of the local sandwich shops I have hosted a #SandwichEatUp. My idea was for them to be a sponsor on the shirt. The local sandwich shops immediately jumped at the opportunity and I was able to get 10 sandwich shops to say they were interested. I told all the sandwich shops that they would help me get the shirts produced and 100% of the proceeds would go to Second Harvest Food Bank.
As a small clothing brand, I like to find ways to give back to the community but sometimes budgets don’t allow for it. I am so thankful to all the small businesses that helped me out to make this idea a reality.
I highly recommend you go check out and enjoy the sandwiches at Hot Krust, Pig Floyd’s, The Gnarly Barley, Pom Pom’s Teahouse and Sandwicheria, Toasted, Perrotti’s NY Deli, The Meatball Stoppe, Beefy King, Black Bean Deli, and Swine and Sons Provisions.
You can now pre-order your Orlando, City of Sandwiches T-Shirt! Shirts will also be available at the Nerd Nite Orlando 5 year Anniversary Party (March 8th) and at the DeLand Indie Market (March 11th).
#SupportSmallBusiness #FeedHopeNow #LocalLove
– Anthony Biggie Bencomo
Deli Fresh Threads